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Why did Zanichelli choose SPSS Modeler and the SPS consultancy service?


Using the IBM SPSS Modeler software and with the consultancy service of SPS, a Demand Forecast model was created, which uses Advanced Analytics techniques, for forecasting the adoption and sales of books.

Choosing IBM SPSS Modeler software allowed the client to have a predictive analytics platform available designed to introduce predictive intelligence into the decision-making process, which the user can use easily and without the need to know programming languages.


The use of Modeler made it possible to set up the deployment of an automatic workflow which allows forecasts and related KPIs to be updated daily, efficiently in terms of execution times and product summary output. The use of Advanced Analytics has improved the sales forecasting process in terms of the accuracy of the estimates.



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