The Statistics Direct Marketing Module provides all the analysis tools necessary for effective conduct marketing campaigns, using an intuitive graphical interface.

 

The templates included in the Direct Marketing Module allow you to draw go deeper information on the Customer Base, of improve marketing campaigns and maximize the ROI of the marketing budget.

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For example, Direct Marketing allows you to classify customers based on:

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• Transactional data i.e. how recently, how often and how much they bought

• Identification characteristics, such as age, marital status, job function and place of residence

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The Statistics Direct Marketing Module, while implementing advanced analytics, facilitates the user's task because it has an interface intuitive and a Scoring Wizard to simplify data classification.

 

Statistics Direct Marketing allows Customer Base and direct marketing managers to:

 

• Develop a marketing strategy for each customer group.

• Compare the efficiency of direct mail campaigns and identify campaign responses by postcode.

• Connect to Salesforce.com to identify customer information, gather opportunity details, and perform analysis.

• Choose between several analysis options that include RFM extension (recency, frequency and monetary value), cluster analysis, customer profiling, postal code analysis, propensity score, control test.

• To prevent spam by monitoring the frequency of emails sent to each customer cluster.