Bring value to your company with business analytics

 

The use of Analytics tools is now an indispensable requirement for companies that want to efficiently and effectively derive value from the multitude of their data.

 

A need also felt by Costa Crociere, a leading European company in the sector, which has chosen SPS (IBM Business Partner) to support its journey towards Advanced Analytics. SPS boasts over 20 years of experience in predictive analytics projects, combining strong expertise in Data Science with knowledge of business processes. The distinctive factors for choosing the SPS partner were the concrete approach to the Analytics Journey, the ability to transferring know-how to the customer, extreme attention to the quality and punctuality of deliverables.

Costa Cruises has chosen the SPSS Modeler Business Analytics solution to interpret customer behavior more efficiently, make predictions on future trends and carry out increasingly targeted and effective marketing campaigns.

Thanks to the SPSS Modeler solution, Costa Crociere's Marketing has the ability to interact autonomously with the various databases without having to depend on IT to set up the actions necessary for their business.

The adoption of the SPSS Modeler Analytics solution has allowed Costa Cruises to:

• improve commercial effectiveness;

• reduce costs;

• reduce the time required for the preparation of promotional activities;

• recover IT resources to devote to other core activities;

• identify new business opportunities.